Understand market forces, pricing, and competitive positioning so you can find and own your niche.
The two forces that determine whether your business thrives or starves
How to know if enough people want what you're building — before you build it
How to price what you sell without leaving money on the table or scaring people away
How to win your market and make it hard for anyone to take it from you
How to think clearly about tradeoffs, costs, and where to invest your limited resources
The numbers that determine whether your business can grow — or will collapse under its own weight