For SBDC Directors & Counselors

Give your clients a business literacy foundation that actually sticks.

BizJourney delivers the Biz Fab Five™ framework — Economics, Accounting, Finance, Law, and Communication — in 26 story-driven lessons that align directly with what SBDC counselors already teach. Clients arrive to your sessions with a gap analysis in hand, not a blank slate.

BizJourney maps to what you already do.

SBDC counselors spend their sessions diagnosing gaps and coaching through the fundamentals. BizJourney does the pre-work so your sessions go deeper from the start.

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Assessment-first

The free 25-question self-assessment gives counselors a baseline diagnostic for every client before the first session. No intake form needed — the radar chart says it all.

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Five-pillar structure

Economics, Accounting, Finance, Law, and Communication map directly to SBDC counseling domains. The language your counselors already use is the language BizJourney teaches.

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Self-paced + structured

Clients work through 26 story-driven lessons on their own schedule. Counselors can focus sessions on gaps and strategy — not explaining what a balance sheet is.

The Biz Fab Five™ — all five pillars, all live now.

26 lessons built around a story your clients will actually read. Each pillar closes with a practical framework they can apply immediately.

01
Economics

Market forces, pricing power, competitive positioning, and how to find and own a niche.

6 Lessons
02
Accounting

Reading financial statements, tracking numbers, and knowing the real health of a business at a glance.

5 Lessons
03
Finance

Cash flow management, smart funding decisions, and putting capital to work for growth.

5 Lessons
04
Law

Protecting the business with the right entity, contracts, IP strategy, and compliance basics.

5 Lessons
05
Communication

Persuading customers, aligning partners, and leading teams — the skill that multiplies everything else.

5 Lessons

Built for how SBDCs actually work.

Free for clients to start, affordable for your chapter to scale, and engaging enough that clients actually complete it.

Free Tool

Free for your clients to assess

The 25-question self-assessment is free, no login required. Give every client a personalized gap analysis in under 5 minutes — before the first session, not during it.

Educator License

Educator License at $299/year

Unlimited client assessment access, the full course library for counselor reference, and aggregate reporting across your chapter. One line item, organization-wide value.

Engagement

Story-driven, not another lecture

Clients follow Nelli and Harvey through a real business journey. Story-based content drives completion. Retention sticks because they saw the concepts play out, not just read about them.

Who's behind BizJourney?

Built by two practitioners who've seen the gap between business education and actual entrepreneurship — and decided to close it.

Jeff Rasmussen

Co-Founder, BizJourney

Entrepreneur, educator, and business advisor with decades of experience helping founders navigate the fundamentals. Jeff designed the Biz Fab Five™ framework around the questions entrepreneurs actually ask — not the ones business school answers.

Lou D. Banach

Co-Founder, BizJourney

Experienced business educator and practitioner who has seen firsthand how gaps in foundational knowledge hold entrepreneurs back. Lou built the story-driven curriculum format to make concepts stick beyond the classroom.

Request a partnership conversation.

Fill out the form below and we'll get back to you within 2 business days. We'll learn about your chapter, your client base, and how BizJourney can fit into what you're already doing.